HOSTING > RIETVELD ACADEMIE SCALED-UP
The very pragmatic approach makes it playful and accessible, giving the public space to create their own narratives. It is also meant to show the omnipresence of architecture : it is the setting of people’s lives, everywhere but imperceptible.
> THE PAVILION
The 2020 Open day entrance pavilion was realized with academy’s elements: doors became walls and tiles became benches. The whole is very simply joined : there is no screw, only straps. It shows that architecture doesn’t have to be complicated or expensive and that everyone can create space from scratch.
The pavilion itself looks like the ‘meeting point’ symbol. It is composed of three arrows, each pointing at one of the buildings of the school. It was used to welcome people and guide them towards the building/department they would be interested in.
> THE BATHROOM
Welcoming people also means acknowledging all of them. The Gerrit Rietveld Academie is diverse and gathers people from all over the world, with different sexual and gender orientations. The actual toilet signage didn’t represent this fullness of identities, with dichotomous and gendered signs.
The type is fluent and organic, embracing a different kind of bodies. Hanged in blue fabric, «Signs of the time» is reduced to just the necessary information with a «sit» and «stand», indicating the functions of the facility hidden behind it. The words are organized like the floor plan of the room.
The signage was developed in collaboration with Luca Heydt.
> THE SYMPOSIUM
Architecture can be fun too! The flyer comes with a floor plan of the academy as well a transparent grid. The public can ‘apply’ it to any landscape and grasp its scale or angle!
Such grid transforms every flat experience into a spatial one, suggesting architecture is all around you.
The program was developed in collaboration with Wimke Dekker.