WATCHING > PROXYMATION
ABC is an art-house cinema in Toulouse. It’s the older independent cinema of the city, always standing for equity and social cohesion. Going to an art-house cinema is a form of entertainment with an educational approach. This educational journey allows us to live stories by proxy and develop our compassion and emotional intelligence capacity. Indeed, watchers show more empathy when they’re confronted with someone’s emotions in real life.
I played with projection, perspective, and resonance to emphasise these experiments and designed 3 solutions: signage, logotype, and booklet. The signage is using light and shadow, projecting information on the walls. This gives a mystical path, preparing yourself to receive the full experience of a movie.